The Shift
Jeff Jaworski
ABOUT

Jeff Jaworski.

Founder, The Shift Coaching & Consulting. Author of The Leader Shift™.

For 20+ years, I've sat on every side of the sales table. Today I help leaders, teams, and the organizations that build them make the shifts that transform their impact.

READ MY STORY

The story.

I started in agency leadership, eventually managing 9-figure portfolios across some of the largest brands and platforms in the world. That's where I learned how to operate under pressure, build teams that delivered, and partner with senior leaders making real decisions about real money.

Then I joined Google. I started as a frontline seller, became a sales leader, and eventually built what became my dream role from the ground up: Google's award-winning global sales coaching program. What began as an idea became a movement that reached thousands of sales managers and teams around the world. It was the role I had always wanted to build and a true culmination of my experience across every side of the table.

It was the role I had always wanted to build. And when it was fully built and thriving, it didn't feel like the end. It felt like the beginning of something much bigger.

And when it was fully built and thriving, it didn't feel like the end. It felt like the beginning of something much bigger.

The pivot.

On July 7th, 2023, I made the decision to walk away.

Not because the work was bad. Because the work was good, and I'd built it. The next chapter wasn't going to be inside someone else's company. It was going to be the thing I'd been building toward the whole time: a coaching, advisory, and facilitation practice grounded in everything I'd learned, focused on the leaders who needed it most.

I left to start The Shift Coaching & Consulting.

The work today.

Today I help sales and revenue leaders, their teams, and the organizations that develop them. The work shows up four ways:

WorkshopsAdvisoryCoachingSpeaking

The point of view.

Most leadership development is built on the premise that better leaders learn better frameworks. I think the truth is more demanding. The leaders who actually grow are the ones who change how they show up under pressure. Not what they say in calm moments, but what they default to when the stakes are real and time is short. That's the only thing that scales.

Selected proof.

A condensed version. The full picture lives across the work itself.

  • Built and scaled Google's award-winning global sales coaching program from concept to thousands of managers and teams worldwide.
  • 20+ years of leadership experience across agency, frontline sales, sales leadership, and global enablement.
  • Led 9-figure portfolios with senior leaders at the largest brands and platforms in the world.
  • 5,000+ coaching sessions across regions, segments, and growth stages.
  • Faculty member for Google and the Hudson Institute of Coaching.
  • Creator of Hudson's "Spot Coaching for Sales" program.
  • Author of The Leader Shift™ (Fall 2026), the first book in a four-book series.
  • Speaker, facilitator, and advisor for sales kickoffs, leadership development programs, and revenue strategy off-sites.

What I'm building.

The Leader Shift™ is the first book in a four-book series. The Sales Shift™, The Enable Shift™, and The Career Shift™ will follow. Beyond the books, the Leader Shift™ System is the organizational implementation: a complete coaching curriculum, a 90-day manager cohort program, the leadership archetype assessment, facilitation materials, and a certified delivery model. Built so the methodology can scale across organizations and live in the hands of the leaders doing the work.

Read about the bookExplore program partnerships

Off the clock.

I live in the Chicago area with my wife Jessica, our three boys (Cole, Reid, and Trip), and our chocolate lab Scout. Most weekends I'm at a basketball court, a baseball field, or somewhere outside trying to keep up with the people who keep my world honest.

The work I do today is the culmination of everything I've learned across every side of the sales table, agency leader, frontline seller, sales leader, and global enablement executive, and what I've come to believe about how leaders actually grow.